I just wanted to thank Shane Krider for this weeks very valuable Professional Marketers call regarding prospecting. Shane shared his perspective and a powerful analogy regarding prospecting. I had a life changing light bulb moment during the call and realised that although I conduct myself very friendly and professional whilst prospecting, I do come across “salesy” without realising. My background is sales and marketing and I have spent many years working in call centres doing outbound campaigns. When it comes to prospecting I have never been shy and love talking to people. I realised today that I may come across too enthusiastic and give too much away on the call if I have an unenthusiastic prospect by sharing with them the income potential, live events etc. I loved Shane’s visual he has when prospecting that he is on a boat throwing life rafts to those who are wanting significant change in their life and:
* Have a significant income goal and can think outside of general societies limited beliefs regarding earning potential
* Has common courtesy and will fit in with the Polaris Global community
* Can resonate and be in alignment with all that Polaris Global has to offer
* We have a solution and they can either choose to take the life raft and join the journey or wait for another boat that may have holes in it and will probably sink
Shane demonstrated how important it is be in the right mindset for prospecting and the purpose of the call is not to try and sell or convince anyone it’s rather a process of illumination and finding like minded people. In the latter half of 2013 I spent thousands of dollars on advertising, I got a good response but my conversions did not warrant the amount spent. I paused my campaign when my Mum became very sick but also because I wasn’t “making the sale” it knocked my confidence. This weeks Professional Marketing call has shifted my whole approach to prospecting and I can clearly identify what I need to do now so I will resume my campaign with a new thought process. Thank you Shane Krider.
Did anyone else have any break throughs with this weeks professional marketers call?